As may have already known, there are more ways than one to get people to visit your websites. Here are the easiest and most basic ways to do this...
On-line Classifieds:
It's been widely reported that On-line Classifieds are a complete waste of time : and they are if you are trying to use them to promote a web site. However, using them for free link backs to your site isn't a bad idea.
This isn't worth a whole lot of your time : so don't concentrate on it. A few links in classifieds are a good idea though as they are free back links to your site. Some paid services like USfreeads allow you to make whole pages to promote your site/ad.
This is a great way to get a back link with some highly targeted surrounding text. The benefit will be up to you though as there are other places to do the same thing for free.
Smart E-zine Advertising:
If you place an e-zine ad and NEVER get a sale did you waste all your money? Not if the e-zine you published your ad with actually has an on-line archive.
Anytime your Live URL is active somewhere it is usually a good thing. Search for e-zine with affordable rates and advertise in them with your 'anchor text' terms.
If you don't know what anchor text isÖ. Go here: http://seo-branding.info/anchor.htm
If you have never advertised in an E-zine before and are a little hesitant may I suggest going to: http://www.ezineadauction.com : Merle has done a great job of setting a site up where you can actually BID on advertising space.
Directory Listings:
Directory Listings are a very important part of the Search Engine Optimization game : and if you do it right you can even generate traffic this way. Here is a list of a ton of free directories : this is the best resource I have found period.
http://info.vilesilencer.com/
They are changing formats right now to also include paid listings, but it does not appear that they will be getting rid of their free directory listings.
Paid directory inclusions may be a good idea if you can find a 'niche' directory that is getting targeted traffic to your sites topic. This will be the only way you can count on getting some traffic in return for the directory listings, if any traffic is generated from the 'free' listings it will be just through luck for the most part. The main reason you are submitting to the directories is for a nice high PR backlink.
Link Exchanges:
How to do them right : and make sure you aren't ripped off.
Link exchanges are a fast way to brand your website. You can't do it automated though, you need to write to other webmasters and ask them to exchange links with you.
It will take time and I think it's almost a waste of time. Sure some people will argue with me, but I know how hard it is.
Instead why don't you go to where webmasters are searching for link exchanges already?
There are 100's of webmaster forums, marketing forums and more where other webmasters are working on their branding......and they want to exchange links with you!
Right now I have 4 posts on various forums looking for link partners. I put them up this morning and tonight I have 11 link exchanges complete. I can already see the increase in traffic and Google has already "found" one of my websites that it hadn't crawled yet. By this time tomorrow I will have a 4 new websites on their way to a profitable future and a higher search engine ranking. It didn't take much time, and the results are phenomenal.
I disagree with trading links just for a Page Rank boost : if I am taking space up on my website I expect some traffic in return. So make sure you ask your linking partners if they are getting any traffic
If you are not getting much traffic yet it's hard to be pushy on this topic. You are just going to have to gamble on their site growing as yours does.
Believe it or not exchanging links is risky business and there are many ways for you to get cheated EVEN WHEN YOU SEE YOUR LINK ON THEIR SITE!
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