There are many places to pick a topic for your site. My favorite I think is the Lycos Top 50.
It's not the most popular search engine, but the Top 50 list is a great way to find what people are searching for. They also keep archives. Here is the URL: http://50.lycos.com
If you're just starting out your not going to be able to compete with the top 50 that are listed, but with a little imagination, you can come up with sub topics based on what Lycos tells you. If you keep looking long enough, you might even find some patterns and be able to figure out some of the future top searches :
Use a keyword service. There are literally hundreds of software programs that help you pick keywords. I like SeoLite by Brad Callen : however, it has a very hefty price tag. There are other services offering keywords on particular niches for as low as $15 per month. I suggest shopping around until you find one you are happy with.
If you are really looking to see what is popular : go find some of the most visited blogs on the net. What are they writing about and getting people to leave comments? If people are taking the time to comment on someone else's blog : it's a good thing.
Just write about what you are interested in. Passion will win out every day of the week. If you turn out 'real' content that serves a purpose the engines will eat you up and other sites will link to you. That might mean you have to leave the 'internet marketing' field, but the rewards are tremendous.
Go to Amazon.com and 'browse top sellers'. This is a great way to find out what everyone is buying. In case you haven't figured it out yet : go to where the public interest is.
Use 'nichebot' - http://www.nichebot.com. It lets you enter in keywords and it will return the top results. Use it to find niches that have less competition.
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